Real-Time Wifi Location Analytics
Ruckus Smart Positioning Technology (SPoT™) location engine generates location data that can be used to analyze footfall, track assets and provide other location-based services.
SPoT offers secure APIs that Ruckus ecosystem partners leverage to develop applications with location-aware features while ensuring data privacy. These third-party applications provide customized location-based solutions catered to different industries. Enterprises or Managed Service Providers can also use SPoT APIs to incorporate location data into their own applications.
SPoT software’s unique advantages include its flexible deployment options: either as a public, cloud-based subscription service or as a locally-hosted virtual machine.
Brick and mortar stores, using traditional location analytics such as door counters and cameras, are unable to segment and target their customers as effectively as their online counterparts. These businesses are also at the risk of losing revenue through staff misallocation and less-than-optimum in-store displays. With RUCKUS Smart Positioning technology (SPoT) location services, retailers, stadiums, and transportation hubs can enhance the way they interact with customers, based on precise location.
SPoT generates operationally significant data that help businesses build an in-depth understanding of their venue and improve overall efficiency. Deployed on top of RUCKUS WLANs, Ruckus SPoT has flexible deployment options, doesn’t require any additional hardware, and has unlimited scalability in the cloud.
How SPoT Works
Using RF fingerprinting, Ruckus SPoT is capable of better pinpointing the location of devices, depending on the number and density of access points used.
SPoT comes in two levels of service:
- SPoT Point: detects client locations in real-time through drop-pin analytics, with a range of 5-10 meters at 80% confidence. SPoT Point is well suited for high-density deployments.SPoT Presence services provide venues with low access point density with footfall analytics and device positioning at proximity accuracies.
- SPoT Presence: uses proximity analytics to detect overall number of devices location to the nearest AP. SPoT Presence is a cost-effective solution with location analytics that is ideal for smaller venues with fewer APs.
Both versions of SPoT include Engagement APIs- a set of APIs that enable Ruckus Ecosystem Partners to create a new generation of mobile applications and location intelligent features. Through these joint solutions, enterprises will be able to locate wifi clients, send targeted information, and analyze marketing effectiveness.
Ruckus SPoT can be purchased as a cloud-based subscription, or as Virtual SPoT, a virtualized instance deployed on-premise with no recurring costs. Virtual SPoT works on VMWare ESXi to deliver Point or Presence location features from Enterprise or Managed Service Provider data centers.
Both versions of SPoT include Engagement APIs- a set of APIs that enable Ruckus Ecosystem Partners to create a new generation of mobile applications and location intelligent features. Through these joint solutions, enterprises will be able to locate wifi clients, send targeted information, and analyze marketing effectiveness.
Ruckus SPoT can be purchased as a cloud-based subscription, or as Virtual SPoT, a virtualized instance deployed on-premise with no recurring costs. Virtual SPoT works on VMWare ESXi to deliver Point or Presence location features from Enterprise or Managed Service Provider data centers.
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Features
- Virtually unlimited scale for device positioning
- Unlimited scale for device positioning
- True cloud architecture allows large deployment scalability
- True real-time positioning
- Dynamically select update intervals to allow up to per-second positioning
- Utilizes probe and data packets for more accurate location
- Detect associated and unassociated WiFi devices
- Multi-venue support from a single dashboard
- Easy deployment
- Built-in mapping, mobile app for on-site provisioning and testing, minimal configuration on the controller
- SPoT Tracker
- Quickly find the position of your Wi-Fi assets
- See last known position of Wi-Fi assets up to 7 days back
- See position of foreign Wi-Fi devices
- Create Your Own Map (CYOM)
- Simple Mapping tool to create and edit floor plans
- Mac Address Exclusion
- To exclude resident WiFi devices from Location analytics
Benefits
Improve Operational Efficiency
Increase efficiency by optimizing staffing levels within hotels, retail stores, and public venues. Determine locations with heavy footfall to maximize ad campaign efficiency and to charge appropriate rental prices.
Minimize Inventory and Assess Loss
Minimize loss through stolen or missing devices such as tablets, laptops, smart phones, and any other IT-supplied highvalue devices through asset tracking. SPoT Ecosystem partners (3rd party solutions) enable additional features such as receiving notifications when any asset enters or leaves your pre-defined zones.
Enhance Customer Experience
Enhance the traveler experience at travel hubs by improving venue efficiency and sub-zones via real-time heat maps, statistical footfall data and dwell-time data. Reduce customer wait times by optimizing staff based on customer demand.
Monitor Student Safety
Ensure student safety by monitoring real-time crowd movement during any emergency on school property.
Drive Customer Engagement With Ecosystem Solutions
Analyze marketing and merchandising effectiveness, shopper trends, and improve customer engagement in retail. Enhance the student experience by having automated classroom attendance based on location. Improve customer satisfaction in hospitality with device features such as auto check-in, way-finding, and instant amenity promotions.
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